Bullying Or Nah?

Ok, I'm not sure how to feel about this!  This video has gone viral of a dad making his daughter walk to school in the cold in Ohio, because she got kicked off the bus for bullying  a kid.  As someone who was picked on and bullied  for being "different" when I was a kid and later when I  came out in college, I think it's great to make sure kids and and adults aren't bullying others... and this kid certainly will remember this punishment!  But something isn't right about posting it on social media when it's our kids... or am I wrong?  Idk, lemme know how you feel about it after you watch the video!