Big fan of Chipotle? Then you should be rewarded for your burrito loyalty!

Chipotle restaurants across the country are launching a temporary loyalty program. It's called "Chitopia," and it could earn you free grub at the Mexican restaurant. The program runs from July till September, and the more food you purchase the more you can get for free.

Is this an easy way to lure back customers after that whole E. coli outbreak? Chipotle is betting on it.

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