Marshawn Lynch continues to make headlines going in to SuperBowl weekend.  "Beast Mode" is notorious for getting fined for not answering questions from the media.  Check out the new hashtag after todays press conference.

It's become somewhat of a joke in the NFL.  Marshawn Lynch doesn't talk to the media and doesn't care.  Skittles just released a new commercial of Lynch taking questions from the colorful candy staff.  It was almost like a stab at the NFL and kind of pits them as the Darkside.

Check the latest REAL press conference where the hashtag #imheresoidontgetfined trended nationwide yesterday!