This was one of the better MTV Video Music Awards I've seen in a long time. They hyper focused on the music and the artists. They spent LESS time on all the reality shows that I always wonder, who watches it?
I grabbed three of our personalities and managers in the studio to drop a new music video on them. Each had no idea what I was going to play. I wanted to get honest reactions and this is what happened.
The annual child abuse prevention campaign, "Live For 175" is over. The challenge is to keep the message alive and I'm still getting messages of defeat. My last DM, "I wanna die." What do you do? Read this.