Proof Eyewear

A crowd gathered early Saturday morning starting hours before the first tattoo. Some traveled six hours just to stand in line to be the first 100 people to tattoo "Nevertheless, she persisted" on their body and donate to the Women's and Children's Alliance.

We just went deeper Idaho with a local twist on Pumpkin Smash V. We want to welcome our friends from Proof Eyewear who dropped off several cases of their signature wooden blend sunglass. Check these out! You would look great in them.

What do Macklemore, Beyonce and Lil Wayne have that you could have if you win an invite to Summer Splash #3 invite?

We're making stops all over the Treasure Valley handing out Boise Music Festival tickets and all sorts of surprises. The tour begins today at Proof Eyewear!

Proof Eyewear has been outfitting us with sustainable eyewear for years. The best part: They are in Boise! It started with glasses made from wood but now they've created something new. Something amazing. We're sold and want to invite you to join us in supporting their incredible venture!

Kekeluv was out at the Proof Flagship store grand opening Thursday night. The. store. was. awesome!

Proof Eyewear has had quite the story over the past five years.  That story spans from its creation in the family sawmill to walking away from investors on ABC's Shark Tank to the brand new location of their new flagship store in Downtown Boise! Win your BMF tix at that new store!