There was a time when "Blue Light Special" was the punchline in every KMART joke.  Not anymore.  You have to give it up to KMART.  Give the marketing team a raise and YOU are HIRED!!!   They have managed to keep consumers talking about KMART with great viral marketing campaigns, "I JUST SHIPPED MY PANTS!!!"

Check out how KMART is ringing in the Kissmas spirit this year!



Here's the one that had everyone talking last year!  BRILLIANT!