For his second year, Kekeluv aimed at an even more lofty goal than staying awake for 7 days. He decided to run 7 marathons in 7 days. Most people would run away from the idea, but KISS FM's Kekeluv could not be deterred.
So Keke ran... and ran... and walked... and kept going and he made it. Finishing his goal of 7 marathons in 7 days, Keke drew enormous attention to the fight against child abuse. Thousands of people from the Treasure Valley came out to support Keke, making signs, cheering him on and even running along side him at times.
Followed by a camera crew, Keke's journey was available live via webcam to anywhere in the world and thousands of people logged on to watch his progress, chat with other viewers and lend their support to spreading word of the cause.