Bail Bondsmen Marketing: Top 16 Bail Bonds Marketing Strategies
With 2023 right around the corner, now is the perfect time to try some new bail bonds marketing ideas to grow your bail bond business. If you’ve been wondering how to get more bail bonds leads, we’ve got a ton of things you can try—and it all begins with your bail bonds website design.
It’s important to try a variety of things when it comes to bail bondsmen marketing. Why? Because every bail bond business needs bail bonds leads to survive—no matter your location or how long you’ve been serving for your community. Without a good flow of new bail bonds leads, it becomes impossible to grow your bail bond business.
But, if you create a system that attracts new customers and delivers new bail bonds leads to your business like clockwork, that’s a recipe for:
- More profitable bail bonds jobs
- Increased revenue for you and your crew
- A dependable way to grow your bail bonds business
We know why bail bond businesses need to generate bail bonds leads, but how can you do it affordably and efficiently? The answer is: a good bail bonds website with good bail bonds website design. If you’ve ever wondered how to get more bail bonds leads, follow the steps below—and consider working with a bail bonds marketing company to grow your bail bond business!
1. Get More Bail Bonds Leads Through Your Website
If you don’t yet have a bail bonds website, one of the best things you can do for your business is to create one. A bail bonds website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your bail bond business
- Read about the bail bonds services you provide
- See your service area
- Get in touch with you about bail bonds jobs
- Become a quality bail bonds lead for your business
Without a bail bonds website and professional website design for bail bonds, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Bail bonds marketing companies can help you get set up and show you how to market a bail bond business.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one bail bonds advertising idea that’s been proven time and again to generate quality bail bonds leads and grow your bail bond business. So, if you’ve been wondering how to get more bail bonds leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in bail bonds leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local bail bondsmen.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate bail bonds leads. Bail bonds marketing companies can also set you up with a professional bail bonds website design and share other bail bonds marketing ideas to help grow your bail bond business.
3. Always Use Local SEO to Generate Bail Bonds Leads
Search engine optimization (SEO for bail bondsmen) is still king in bail bonds digital marketing, which is why bail bonds SEO is so popular. SEO for bail bondsmen is what moves your bail bond business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for bail bondsmen alone can generate the majority of your bail bonds leads (but we still recommend reading the rest of these bail bonds marketing ideas for how to market a bail bond business)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a bail bonds marketing company and let an expert in SEO for bail bondsmen get you up and running.
4. Get More Bail Bonds Leads Through Facebook + Instagram
Still wondering how to get more bail bonds leads? Advertising on Facebook and Instagram can be a cost-effective method for bail bonds advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal bail bonds customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a bail bondsman in the future. If you’ve been wanting to try social media advertising for your business, this is one bail bondsmen marketing idea worth trying.
Paired with SEO for bail bondsmen and professional website design for bail bonds, this is a powerful way to grow your bail bonds business. Bail bonds marketing companies can get you set up with strategies focused on how to market a bail bond business.
5. Content Marketing = Bail Bondsmen Marketing
Creating content for your ideal customers is a great way to get more bail bonds leads. Consider writing blog posts and articles that you can post on your bail bonds website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- What Are My Rights After Being Arrested?
- How Much Are Bail Bonds?
- Bail vs. Bonds
As you write these articles, plug your bail bonds services. Suggest that readers use a bail bondsman they can trust to do the job correctly, uphold their obligations and make the process as smooth as possible.
6. Email Marketing = Bail Bondsmen Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your bail bonds business, you’ll make (on average) a $40 return on your investment.
Because most bail bonds businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready bail bonds leads and spend 33% less money on making sales.
7. Get Bail Bonds Marketing Ideas from Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with employers and small businesses—with their connection to a wide array of community members, they’re likely to send more bail bonds leads your way!
8. Reputation Management Affects Your Bail Bond Business
Did you know 85% of people search online to find local bail bondsmen? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did they feel you were transparent about the bonds process?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your bail bonds services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your bail bonds business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more bail bonds leads.
9. Ad Retargeting Is a Fresh Bail Bonds Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your bail bonds business.
Retargeting is a great way to keep your bail bonds business and bail bonds website in front of potential customers who have already shown interest by visiting your website. This is one bail bonds advertising idea well worth trying, especially if you’re already getting good traffic to your bail bonds website. Throw in some bail bonds SEO for an extra visibility boost!
10. Make Your Bail Bonds Advertising Stand Out with a Unique Selling Point
If you want to stand out from your local competitors, your bail bonds ads need a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your bail bonds marketing and bail bonds advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating bail bonds leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Response time
- Competitive rates
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
11. Use Google’s Local Service Ads to Get More Bail Bonds Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for bail bondsmen, at least 7 of them will click one of those ads and turn into a bail bonds lead.
How much more money would you make per month with 7 more bail bonds jobs? For an extra boost, consider investing in bail bonds digital marketing, then use bail bonds SEO and a professional website design for bail bonds to hook your potential customers.
12. Send Out Direct Mailers to Get More Bail Bonds Leads
Here’s another bail bonds marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for bail bonds leads from other sources to determine if this is a viable solution for you.
13. Increase Referrals to Get More Bail Bonds Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your bail bonds business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one bail bonds marketing and bail bonds advertising idea you shouldn’t pass up.
14. Use LinkedIn to Attract Bail Bonds Leads
LinkedIn is more than a great place to establish yourself as a bail bonds expert and bail bonds business owner—it’s a great place to generate bail bonds leads, too. How? Do a search for local businesses and employers you can connect with and talk about the bail bonds services you provide.
15. Hunt for Bail Bonds Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for their bail bonds. Take a quick scroll through the classifieds and see if anyone is looking for a bail bondsman. Write down their names and numbers, then get in touch with them to discuss their specific needs. More often than not, people searching for bail bondsmen on Craigslist are ready to work with you now and pay for your services.
16. Don’t Pay for Bail Bonds Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your bail bond business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your bail bonds website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your bail bonds business is using bail bonds digital marketing. Combined, SEO for bail bondsmen and professional bail bonds website design can increase your online visibility and win you more bail bonds leads.
Sign Up With Townsquare Interactive to Maximize Your Bail Bonds Marketing Budget
Website design isn’t the only element of an effective bail bonds marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate bail bonds leads using the steps above.
Adding other elements to your marketing campaign, such as bail bonds SEO and reputation monitoring, can strengthen your bail bonds marketing campaign and help you to generate more bail bonds leads.
The team at Townsquare Interactive specializes in creating bail bonds websites and marketing campaigns that generate bail bonds leads for businesses across the country. All of our bail bonds website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your bail bonds marketing campaign to the next level.
Click the button below to learn more about our bail bonds marketing strategies and how to grow your bail bond business.