Black Friday has almost become an Olympic event. The endurance to survive it and actually thrive on the one day where savvy shoppers become savage shoppers is not an ability that many posses. Oh wait, this is 2020 and the pandemic has changed the way we go about our lives including shopping on Black Friday. Since the majority of shopping will be done online WalletHub did a survey to find out where the biggest black Friday discounts are this year. Here is how they arrived at the results below...

"To help consumers maximize their Black Friday savings, WalletHub surveyed nearly 7,000 deals from 26 of the biggest U.S. retailers’ 2020 Black Friday ad scans."

Average Store Discounts by Product Category

RetailerApparel & Accessories Computers & Phones Consumer Electronics Consumer Packaged Goods Toys Appliances 
Academy Sports + Outdoors29.23%N/A43.02%N/A37.39%18.49%
Ace HardwareN/AN/AN/A27.08%6.44%3.68%
Amazon49.87%23.44%25.42%18.44%19.39%24.88%
Belk54.64%45.45%46.12%48.82%49.09%36.54%
Best BuyN/A26.41%23.29%N/A33.42%24.16%
Big LotsN/AN/AN/A10.05%N/A46.16%
Costco24.97%18.52%27.12%25.36%N/A28.52%
Dell HomeN/A20.90%28.24%N/AN/AN/A
Dick's Sporting Goods30.29%N/AN/AN/AN/AN/A
GameStopN/A24.24%N/AN/AN/AN/A
HPN/A31.70%N/AN/AN/AN/A
JCPenney51.19%38.83%48.01%42.90%N/A42.28%
Kohl's44.04%37.00%31.39%33.82%34.76%40.95%
LenovoN/A44.08%41.84%N/AN/AN/A
Lowe'sN/AN/A31.18%N/A5.97%24.15%
Macy's59.06%N/A33.23%49.38%N/A58.57%
Meijer64.24%31.17%26.16%N/A37.58%36.54%
NeweggN/A20.56%24.61%N/AN/A29.11%
Nordstrom42.77%N/AN/AN/AN/AN/A
Office Depot and OfficeMaxN/A28.81%N/A46.70%N/AN/A
Overstock.comN/AN/AN/AN/AN/AN/A
Sam's ClubN/A25.66%23.19%0.00%16.10%20.90%
StaplesN/A29.22%34.81%33.32%N/AN/A
Target34.16%21.54%23.42%37.65%33.15%37.84%
The Home DepotN/AN/A38.62%N/AN/A29.99%
Walmart29.09%31.84%20.06%N/A20.71%35.10%
Overall Average42.80%29.38%31.65%31.13%26.73%31.64%

 

RetailerFurniture Jewelry Books, Movies & Music Video Games (Software Only) All Other Product Categories 
Academy Sports + OutdoorsN/AN/AN/AN/A26.64%
Ace HardwareN/AN/AN/AN/A14.66%
Amazon20.27%27.09%35.62%30.89%20.84%
BelkN/AN/AN/AN/A72.60%
Best BuyN/AN/A48.41%50.45%28.76%
Big Lots20.06%N/AN/AN/A19.07%
CostcoN/A20.72%N/AN/A22.97%
Dell HomeN/AN/AN/AN/AN/A
Dick's Sporting GoodsN/AN/AN/AN/A32.18%
GameStopN/AN/AN/A45.50%50.39%
HPN/AN/AN/AN/AN/A
JCPenneyN/A57.02%N/AN/A52.70%
Kohl'sN/A72.93%N/AN/A60.83%
LenovoN/AN/AN/AN/AN/A
Lowe's24.06%N/AN/AN/A31.72%
Macy's39.26%65.93%N/AN/A61.21%
MeijerN/AN/A50.29%40.08%37.54%
Newegg42.87%N/AN/AN/A54.81%
NordstromN/AN/AN/AN/A32.58%
Office Depot and OfficeMax33.76%N/AN/AN/AN/A
Overstock.com21.89%31.15%N/AN/A27.72%
Sam's Club24.51%N/AN/AN/A18.90%
Staples33.05%N/AN/AN/A49.96%
TargetN/AN/AN/A0.00%36.88%
The Home Depot38.80%N/AN/AN/A37.92%
WalmartN/AN/A63.94%49.95%33.44%
Overall Average29.85%45.81%49.56%36.14%37.47%

 

 

Source: WalletHub