Biggest Black Friday Discounts

Black Friday has almost become an Olympic event. The endurance to survive it and actually thrive on the one day where savvy shoppers become savage shoppers is not an ability that many posses. Oh wait, this is 2020 and the pandemic has changed the way we go about our lives including shopping on Black Friday. Since the majority of shopping will be done online WalletHub did a survey to find out where the biggest black Friday discounts are this year. Here is how they arrived at the results below...

"To help consumers maximize their Black Friday savings, WalletHub surveyed nearly 7,000 deals from 26 of the biggest U.S. retailers’ 2020 Black Friday ad scans."

Average Store Discounts by Product Category

Retailer	Apparel & Accessories	Computers & Phones	Consumer Electronics	Consumer Packaged Goods	Toys	Appliances
Academy Sports + Outdoors	29.23%	N/A	43.02%	N/A	37.39%	18.49%
Ace Hardware	N/A	N/A	N/A	27.08%	6.44%	3.68%
Amazon	49.87%	23.44%	25.42%	18.44%	19.39%	24.88%
Belk	54.64%	45.45%	46.12%	48.82%	49.09%	36.54%
Best Buy	N/A	26.41%	23.29%	N/A	33.42%	24.16%
Big Lots	N/A	N/A	N/A	10.05%	N/A	46.16%
Costco	24.97%	18.52%	27.12%	25.36%	N/A	28.52%
Dell Home	N/A	20.90%	28.24%	N/A	N/A	N/A
Dick's Sporting Goods	30.29%	N/A	N/A	N/A	N/A	N/A
GameStop	N/A	24.24%	N/A	N/A	N/A	N/A
HP	N/A	31.70%	N/A	N/A	N/A	N/A
JCPenney	51.19%	38.83%	48.01%	42.90%	N/A	42.28%
Kohl's	44.04%	37.00%	31.39%	33.82%	34.76%	40.95%
Lenovo	N/A	44.08%	41.84%	N/A	N/A	N/A
Lowe's	N/A	N/A	31.18%	N/A	5.97%	24.15%
Macy's	59.06%	N/A	33.23%	49.38%	N/A	58.57%
Meijer	64.24%	31.17%	26.16%	N/A	37.58%	36.54%
Newegg	N/A	20.56%	24.61%	N/A	N/A	29.11%
Nordstrom	42.77%	N/A	N/A	N/A	N/A	N/A
Office Depot and OfficeMax	N/A	28.81%	N/A	46.70%	N/A	N/A
Overstock.com	N/A	N/A	N/A	N/A	N/A	N/A
Sam's Club	N/A	25.66%	23.19%	0.00%	16.10%	20.90%
Staples	N/A	29.22%	34.81%	33.32%	N/A	N/A
Target	34.16%	21.54%	23.42%	37.65%	33.15%	37.84%
The Home Depot	N/A	N/A	38.62%	N/A	N/A	29.99%
Walmart	29.09%	31.84%	20.06%	N/A	20.71%	35.10%
Overall Average	42.80%	29.38%	31.65%	31.13%	26.73%	31.64%

Retailer	Furniture	Jewelry	Books, Movies & Music	Video Games (Software Only)	All Other Product Categories
Academy Sports + Outdoors	N/A	N/A	N/A	N/A	26.64%
Ace Hardware	N/A	N/A	N/A	N/A	14.66%
Amazon	20.27%	27.09%	35.62%	30.89%	20.84%
Belk	N/A	N/A	N/A	N/A	72.60%
Best Buy	N/A	N/A	48.41%	50.45%	28.76%
Big Lots	20.06%	N/A	N/A	N/A	19.07%
Costco	N/A	20.72%	N/A	N/A	22.97%
Dell Home	N/A	N/A	N/A	N/A	N/A
Dick's Sporting Goods	N/A	N/A	N/A	N/A	32.18%
GameStop	N/A	N/A	N/A	45.50%	50.39%
HP	N/A	N/A	N/A	N/A	N/A
JCPenney	N/A	57.02%	N/A	N/A	52.70%
Kohl's	N/A	72.93%	N/A	N/A	60.83%
Lenovo	N/A	N/A	N/A	N/A	N/A
Lowe's	24.06%	N/A	N/A	N/A	31.72%
Macy's	39.26%	65.93%	N/A	N/A	61.21%
Meijer	N/A	N/A	50.29%	40.08%	37.54%
Newegg	42.87%	N/A	N/A	N/A	54.81%
Nordstrom	N/A	N/A	N/A	N/A	32.58%
Office Depot and OfficeMax	33.76%	N/A	N/A	N/A	N/A
Overstock.com	21.89%	31.15%	N/A	N/A	27.72%
Sam's Club	24.51%	N/A	N/A	N/A	18.90%
Staples	33.05%	N/A	N/A	N/A	49.96%
Target	N/A	N/A	N/A	0.00%	36.88%
The Home Depot	38.80%	N/A	N/A	N/A	37.92%
Walmart	N/A	N/A	63.94%	49.95%	33.44%
Overall Average	29.85%	45.81%	49.56%	36.14%	37.47%

Source: WalletHub

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