You can now have ice cream for breakfast with breakfast ice cream. Has this world turned into the most magical place ever? Yes, yes it has. 


This is it, friends. The moment we all gather 'round, put our arms around each other's shoulders and lovingly agree that we're having a moment. We're having an incredible moment. Morning cereal has somehow transformed itself into ice cream.


This movement (as I now like to call it) is known as "Cereal Splashback". It comes in three flavors:


Cereal milk ice cream with crisp fruity cereal swirls


Cereal milk ice cream with crisp cereal swirls


Chocolate cereal milk ice cream with crisp chocolate cereal swirls.

Remember when you were a kid and you couldn't wait to be an adult so you could do whatever you wanted - including eating ice cream for breakfast? That day is now.



I called Ben & Jerry's downtown Boise (103 N. 10th Street) way more excited than any one human should be when asking if our local Ben & Jerry's was carrying this sacred product. They probably think I'm crazy. They're partially right. They confirmed that this sweet goodness will be gracing the Treasure Valley.

The research was worth it and this weekend just turned into a magical time. Just think of how great this would taste after a breakup or after a long night of hanging out with friends. Just throwing it out.

So...see you there?

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