Internet’s ‘Cold Plunge Craze’ Takes Over Boise This Weekend

How is this trend hitting Idaho in a whole new way this weekend? Well--it may just be Idaho's largest 'cold plunge' but it's about charity, not health--or perhaps it's just a double whammy!

Each January, Make-a-Wish of Idaho hosts their annual Gebert-Arbaugh Polar Bear Challenge and this year, for the first time, it will not be held on New Years Day but rather on Saturday, January 6th!

Participants from all over the Treasure Valley sign up for various reasons--whether it's a tradition, a challenge, or a reason tied much deeper to the good works of Make-a-Wish. The event is taking place at the usual location, at Lucky Peak Reservoir and is always such a great time!

You can register to take the plunge or sponsor a team or participant--all of these options help Make-a-Wish Idaho reach their fundraising goals which power wish granting for kids fighting tough, critical illness.

Learn more, HERE.

Here's a look back at last year's Polar Plunge, benefiting Make-A-Wish of Idaho, at Lucky Peak! Looking at these photos just makes us cold!