Pharrell and Adidas Originals Unveil Powder Dye Collection
For the final chapter of Pharrell's Adidas Holi Festival collection, the Three Stripes and the “Happy” artist will release a Powder Dye collection, highlighting the Indian celebration known as the festival of colors. The resulting apparel leverages a breakthrough technique to create one-of-a-kind pieces that are powder-dyed in a swirl of pastel tones.
Inspired by the magic and beauty of this expression, Adidas and Pharrell drop four apparel styles and five variations of footwear, as well as a special Hu Holi beach towel. The Hu Holi Powder Dye collection delivers colorful unisex sportswear items, such as the Hu Holi Tee, which boasts reflective Velcro patch detailing embroidered with the phrase “HU MAN BEING.” The multilayered, oversize Hu Holi FZ Hood features reflective piping, Colorado-inspired cutlines and tone-on-tone. Embroidery of the words “SPECIES” is included across its back. In addition, the coordinated Hu Holi Crew and Hu Holi Short make for a great style and color collection.
In footwear, the iconic Adidas Originals by Pharrell Hu NMD returns in three iterations: one a classic black coloration with sublimated powder dye effect on the inside collar and two with the sublimated uppers to take on the powder dyed aesthetic, all complemented with reflective laces and two powder-dyed iterations of the PW Human Race, with contrast-color lining and a marbleized effect on its stabilizer.
The sleek Tennis Hu PD pairs its color-crazy sublimated print uppers with a crisp white leather lining, while the collection’s update to the Stan Smith PD finds the Adidas icon coated in an explosion of bright purples and blues.
The Adidas Powder Dye collection will pre-release on March 2 followed by a general release on March 16.
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