We've seen this style of grand opening in trendy coffee grand openings for places like Dutch Bros and Black Rock Coffee Bar. This is brilliant marketing and often risky. I love the edgy philosophy of giving your product away for free giving your consumers an opportunity to sample your sizzle. If you have confidence in your brand - they will come back for more!

This campaign has worked considering I can't even count the number of Dutch Bros Coffee around the Valley and Black Rock Coffee Bar has grown to five within a year.

You say free pizza all day? Blaze Fast Fire'd Pizza is giving it a shot and all day this Thursday, December 7 from 11 a.m. - 9 p.m. Blaze Pizza is considered a modern style pizza place with a chef-driven, artisanal concept.

Head to Nampa and build your own when the doors open at 11 a.m. EXPECT lines yo! Idaho might be famous for potatoes but we love our pizza!

Find Fast, Fire'd Blaze Pizza, 1735 Midland Blvd in Nampa. Pizzas are approx $8 so get them while you can! Tag us in your photos @kissboise on Instagram and Twitter.

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