While the Western Idaho Fair (WIF) has, unfortunately, had to be canceled for 2020, Bronco Motors-who has been partnering with the fair for the last 19 years, still want to acknowledge the importance of this event to the Treasure Valley community.

As much as Bronco Motors and their employees enjoy their days at the fair, where they generally host a large pavilion filled with the latest jaw-dropping new vehicles, they said that the most important part of being a partner with the Western Idaho Fair for almost two decades is supporting their community.

"Yes, we are hoping you will come to our dealership to shop for cars, true, but we’re here to support an event that’s been around for 122 years. Our employees love to tell you about the newest safety and fun technology packed into every one of our vehicles because we care about our neighbors," Grant Petersen, Jr. President and CEO of Bronco Motors said. "While it (the fair) is a lot of fun, Bronco Motors is proud to be a sponsor of WIF because the event supports Idaho farmers and ranchers who are integral to our community and economy."

In fact, the partnership between WIF and Bronco Motors runs so deep that they now have their own day at the fair! Each year, they sponsor that evening's concert and other events such as the Splash Dogs (see photo gallery.)

"We love showing our appreciation to our employees, our partners, and our community, all in one place," Petersen Jr. said.

In business since 1971, it's obvious that Bronco Motors and the WIF are both deeply rooted in the fabric of the Treasure Valley. We look forward to seeing this partnership in action next year.

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