A few weeks ago I wrote an article on how "Bamboozled" I felt because I was trying so hard to eat something healthy and after driving off with my lunch on the roof of the car I ended up at the cafeteria vending machine. After careful consideration I picked a Clif Bar and was disappointed at the ultra high sugar content... Turns out I was wrong. I want to thank Carrie from Clif Bar for reaching out and educating me. See Carrie's email below.

Hi Mikey,

 

I spotted your article about eating one of our CLIF BARs and I’m so glad that you enjoyed the White Chocolate Macadamia Nut flavor – it’s a known favorite!

 

I did want to help address some of the concerns you pointed out regarding our bar’s nutrition. I think you may have misread the label’s “% daily value” as the amount of sugar. For reference, you can confirm this on our website where the bar’s nutrition facts are listed as 21g of sugar and 41% of the recommended daily value. The sugar in a CLIF BAR serves an important purpose: it provides the immediate energy needed during physical activity. CLIF BARs also contain rolled oats and plant protein for longer-lasting energy, making our bars a great way to fuel up for moderate to high intensity activity.

 

If you’d like to learn more about these topics you can check out these two articles: “Breaking Down CLIF BAR Nutrition” and “The Role of Sugar in an Athlete’s Diet”. Or please feel free to reach out to me with questions.

BTW www.zippia.com just did a survey proving me more wrong than I thought, CLIF BARs came is as Idaho's favorite snack. See Map below.