Denim matters today. You're wearing your jeans, jacket or looking like old school Britney Spears to make a statement. This day started with one woman who was accused of consenting to a crime because her jeans were tight. Ladies, most importantly, we can stand together. 


The Treasure Valley is talking about it. If you haven't heard the story, this is why denim is important today.

ITALY, 1992 An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator gets arrested and is prosecuted. He is convicted of rape and sentenced to jail. He appeals the sentence. The case makes it all the way to the Italian Supreme Court. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator is released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.” - via

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