Rewind back 10 years ago around the time I moved to the Treasure Valley and child abuse prevention campaigns didn't exist. I don't remember seeing ANYTHING that resembled something that calls awareness towards protecting kids.
That doesn't mean that the Women's and Children's Shelter didn't do great stuff because they've always been great
But what I experienced at Cycle was far beyond bikes. Seeing the community come out to power a message and backing something Keke is so passionate about was really inspiring. "It shouldn't hurt to be a child" has so many layers.