Another music awards show – the Apple Music Awards

Spotify just announced their awards show and all of a sudden here comes another music awards show... the Apple Music Awards. Do we really need another one? My first thought is why? Here is Apple's response to that question via apple.com

Introducing the Apple Music Awards, a celebration of the best and boldest musicians of 2019 and the enormous impact they have had on global culture this year. The Apple Music Awards honor achievements in music across five distinct categories and winners are chosen through a process that reflects the service’s editorial perspective, combined with what customers around the world are loving most.

Ok sounds like all the other music awards shows. No really, we're different because of the following... and then they said this...

“The Apple Music Awards are designed to recognize the passion, energy and creativity of the world’s favorite artists,” said Oliver Schusser, Apple’s vice president of Apple Music and International Content. “The musically diverse group of inaugural winners have sparked deep social conversation, influenced culture and inspired our customers around the world. We couldn’t be more excited to celebrate them.”

Ok, well I guess we shall see if the execution sets them apart because at this point it sounds JUST like every other awards show. I should mention that they nominated the usual suspects JUST like the other awards shows...

Global Artist of the Year - Billie Eilish

Breakthrough Artist of the Year - Lizzo

Song of the Year - Old Town Road - Lil Nas X