During ESPN's weekly College GameDay broadcast in Ames, Iowa, this past Saturday, die-hard Iowa State football fan Carson King held up a sign that read, "Busch Light supply needs replenished," along with his Venmo account information. Because why not capitalize on the fact that you may make a few bucks?

The money began flowing in as freely as a keg of beer with an open tap, and once King received $1,600 in beer money, he announced on Twitter that he'd be donating all proceeds--save for enough money to buy a case of Busch Light--to the University of Iowa Stead Family Children's Hospital.

Venmo and Anheuser-Busch then pledged to match King's donation, with the latter also pledging to supply him with free beer for a year.

As of Wednesday afternoon, King had collected more than $36,000 as a result of his sign.

Wow, we stan a man with a plan. Especially a man with a plan who's willing to give back to his community.

The question now? What sign will Keke and I make in hopes to try to get on the news at the Broncos game tomorrow night?