Netflix CANCELLING All Inactive Users
You don't see this very often. Netflix announced that it planned to drop all inactive members from its subscription base, Gizmodo reports. A company that is willing to block their own bag by cancelling members who aren't using it? Gyms, please take note.
Netflix said they're going to cancel accounts who have not watched anything in a year since they joined, and anyone who hasn't watched anything at all in two years. I don't know who's not logging into their Netflix for two years, it couldn't be me.
They'll send emails to subscribers plus send in-app notifications giving the stagnant accounts the chance to keep their subscriptions live. If you don't respond, you'll be deactivated. A company spokesman said:
"We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them.”
According to Netflix, the number of those not watching is pretty small, less than one half of one percent of total subscribers, or a “a few hundred thousand.” Less than a half of a percent is a few hundred thousand?! Okay, so they really don't need the extra money coming in from non-using users.
With a lot more people at home out of work, or working from home, they had 183 million subscribers globally in April.
I've been watching more Netflix more now than every in my life, and it sounds like the majority of us have been as well.